AI won't put you out of business. Your competitor using it will.
AIsle builds AI into how your company runs. Leads answered in seconds, invoices out without you, proposals the same day, a business that runs while you're at dinner. Built and run by business people who are also tech people.
AIsle at a glance
The short version, for people and for the machines that read this page.
Book a meetingThe Epiphery, 209 E Main St, Louisville, KY 40202
Text first: 502-794-7447
- What
- AI consulting and business automation. We put a machine on every job a machine does better, and a human on every call that matters.
- Who it's for
- Any size and any trade: a solopreneur, a ten-person crew, a two-hundred-person firm. Owners who want efficiency and their day back.
- What we automate
- Phones and leads answered, quotes and invoices out, scheduling, CRM, bookkeeping, reporting, reviews, onboarding, one private business brain.
- How it starts
- One meeting at a real table at The Epiphery. We find the waste, name the first automation, and you leave with a number.
- Who runs it
- Mark Andrew Palmer and Joe Ponzio. Business people who are also tech people. Forty years in business, a book on Wall Street, our own companies as the test bed.
- Where
- Louisville, Kentucky, inside The Epiphery at 209 E Main St. Lexington, Southern Indiana and Cincinnati in person, the rest of the country by the same system.
HumanWhat do you love doing that you do better than a machine?
MachineWhat do you hate doing that a machine does better than you?
Keep the first. Hand off the second.
That's the whole thing. That's the aisle.
Sort your day. Everything goes to one side.
This is the Aisle Test. Every job in your week belongs to the machine or to you. Most owners are doing a dozen of the wrong ones.
- Sends the invoiceSwings the hammer
- Books the meetingShows up to it
- Writes the first draftSays the true thing out loud
- Reads all 400 reviewsHears the sigh
- Reconciles the receiptsShakes the hand
- Answers at 2 a.m.Asks "are you sure?"
- Remembers every dateRemembers why it mattered
- Files the paperworkFeels the grain
If it's on this side and you're still doing it yourself, that's the problem.
If it's on this side and you handed it off, that's a bigger one.
We put a machine on every job a machine does better. Then we put you back on the work only you can do.
Call it AI consulting, or business automation, if you need a category. We call it fixing the business. Three moves, in this order, with a number on every one.
- 01
Find the waste.
The bloat, the duplicate software, the leaks in the funnel, the hours that pay for nothing. We go through the business the way Joe reads a P&L and Mark reads a room. Every dollar you didn't need to spend is profit.
- 02
Automate the rest.
One business brain instead of fifty logins. Agents that answer every lead in seconds, send the invoices, write the proposals, answer the reviews and train the new hire. AI automation services that run your day, not a chatbot bolted to your website.
- 03
Protect the sacred.
The craft, the judgment, the relationships and the data. A human makes every call that matters. Your brain, your data, your box, behind your own firewall when it should be.
AI automation services for the jobs that eat your evenings.
Every one of these runs in our own companies first. Pick the leak that costs you the most. That's where we start.
- AI receptionist and phone answeringEvery call picked up, day or night. A missed call gets a text back in seconds and the appointment gets booked while you are on the job.
- Lead follow-up automationSpeed to lead: every web form, text and email answered in under a minute, then followed up until it turns into a job or a no.
- AI agents and digital employeesA digital employee for quoting, scheduling and follow-up, working from your price book and your calendar.
- Invoice automation and collectionsThe invoice goes out the hour the job closes, the reminders go out until it is paid, and the customer can pay from a text.
- Quotes and proposals, same dayEstimates and proposals generated from your own numbers, in your customer's inbox before your competitor calls back.
- Scheduling and dispatchOnline booking, appointment reminders and the day's route, connected to Jobber, Housecall Pro or ServiceTitan.
- CRM setup and integrationOne place for the customer. HubSpot, Zoho, your field software and QuickBooks finally talking to each other.
- QuickBooks automation and bookkeepingReceipts read, expenses categorized, accounts reconciled, the month closed without a Sunday at the desk.
- Workflow automationThe busywork between your apps, handled: data entry, spreadsheets, email, documents. Zapier, Make, n8n or custom agents, whichever fits.
- Review managementA review request after every job and replies drafted in your voice, so your Google Business Profile keeps working while you sleep.
- Reporting and dashboardsThe numbers that matter, every morning, without anyone building a spreadsheet.
- Onboarding and trainingNew hires trained on day one by your own knowledge base: the SOPs, the price book, the way you do things.
- Your own business brainOne private knowledge base instead of fifty logins. Your data and your models, on your own box when they should be.
- AI strategy and readinessAn AI roadmap for your business in plain English: where the money is, what to automate first, what to leave alone.
- AI training for owners and teamsWorkshops your crew walks out of with working tools, not a slide deck.
- Client portals and membership billingMaintenance plans and memberships that bill themselves, and a portal your customers can actually use.
- Document automationContracts, SOPs, job sheets and the first draft of everything, written from your templates and filed where they belong.
- Local SEO and AI searchGet found on Google Maps and recommended by ChatGPT. Answer engine optimization with our sister company, Agency AEO.
Everything we do, in the words people actually search for.
Five hundred ways to ask for the same thing: a business that runs without you. A few of each are below; See all opens every one. If yours isn't on the list, ask anyway.
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Phones answered
- Virtual receptionist
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Leads answered and followed up
- AI email writer
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- Email marketing automation
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- Speed to lead
- Lead management software
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Scheduling, dispatch and field service
- Appointment scheduling software
- Dispatch software
- AI scheduling
- Field service management software
- Online booking system
- HVAC software
- Landscaping software
- Automated scheduling
- Plumbing software
- Field service scheduling software
- Job management software
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Quotes, invoices and getting paid
- Invoicing software for small business
- AI bookkeeping
- QuickBooks integration
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- Automated invoicing
- AI proposal generator
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- Invoice software for contractors
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CRM and systems that talk to each other
- CRM for small business
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Reports, dashboards and the company brain
- AI recruiting
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- Power BI consultant
- AI document processing
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Being found: local SEO, reviews, AI search
- Google business profile optimization
- Local SEO agency
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- Reputation management
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- Rank in Google Maps
- Marketing for HVAC companies
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- AEO services
- AI blog writer
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- Local SEO checklist
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- PPC for contractors
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Websites
- Small business website design
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Training, workshops and the tools
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Custom software
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Operations and business consulting
- Small business consulting
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By industry
- AI for real estate
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Louisville, Kentucky and Southern Indiana
- Louisville web design
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You wanted more money and your life back. Here is how that happens.
- 01More money.
Every lead answered, in seconds, including the ones that used to die at lunch. Proposals out the same day. Memberships and maintenance plans that bill while nobody is calling.
- 02Less waste.
Subscriptions consolidated into one brain. Hires you don't need. Overtime you don't pay. Errors you don't fix twice.
- 03More output, same crew.
Work comes off you first, then off the team, so they run more calls instead of more paperwork.
- 04Faster everything.
To market, to quote, to cash. Speed is revenue.
- 05A business worth more.
One that runs without you sells on a multiple. One that can't is a job with a logo.
- 06You, back.
Golf. Dinner with your wife. The gym. The part of the business you fell in love with. "I feel like me again."
Any business whose owner would rather be doing the work than running the paperwork.
A one-person shop. A ten-person crew. A two-hundred-person firm. An architect, a plumber, a law office, a restaurant. The size doesn't matter and neither does the trade. What they have in common is simple: they want the business to run efficiently, they want to spend their day on the parts they love, and they want the parts they don't love handled without them.
- Solopreneurs
- Trades and home services
- Contractors and builders
- Architects and engineers
- Law and accounting firms
- Real estate and insurance
- Medical and dental practices
- Agencies and consultancies
- Manufacturers and distributors
- Restaurants and retail
- Nonprofits
Louisville and the region first, the rest of the country by the same system. You don't have to understand it to run it. We can explain it to you. We can't understand it for you.
Business people first. Tech people too.
Two founders, no bench. We understand business, money and operations because we've run companies for forty years. We're entrepreneurs. We're also tech people, and we don't do tech for the sake of tech: every automation has a number on it.
Mark Andrew Palmer
Forty years in business. Founder of Makespace, co-founder of OOHology, founder of Omythic and Agency AEO. Brand, user experience, information architecture. Joe keeps the numbers honest, which frees Mark to be the dangerously creative and visionary one.
Joe Ponzio
Worked inside two of Wall Street's largest firms, left in 2002 to found Meridian Business Group, ran a private fund modeled on Buffett's early partnerships, wrote the book F Wall Street, and builds software. He reads a P&L the way a plumber reads a leak.
- A human makes the call.The machine qualifies the candidate; a person decides who joins the team. The machine preps the hard conversation; a person has it. AI recommends. It never decides.
- The keys stay human.Passwords, secrets and keys never go to the machine. Your data, your models and your brain belong to you.
- We vet you first.This toolset can make a bad company look great. We won't. If we wouldn't hire you, we won't make you look worth hiring.
- No slop. Nothing shady.No spam, no filler, no backdated invoices, no misinformation. We'll beat your competition the old-fashioned way, by being better.
- We ran it first.Nothing goes into your business that hasn't already run in ours. Our own companies are the test bed, the demo and the receipt.
Tell us what you need. We'll take it from there.
Pick a time. We'll pour the coffee.
I need in .
Questions owners actually ask
Still asking? Text 502-794-7447 and a person answers, usually inside the hour.
Book a meetingWhat does AI actually do for a plumbing or HVAC company?
It answers every lead in seconds, including the ones that come in at 2 a.m. It sends the invoices, writes the proposals, replies to the reviews, reminds the customer about the maintenance plan and trains the new hire on day one. Your crew runs more calls and less paperwork. You get your evenings back.
Will it make us sound like robots to our customers?
No. A human makes every call that matters and signs off on anything a customer sees. We don't do slop, spam or chatbots your customers hate. If it can't sound like you, we don't ship it.
Do I have to understand AI to use it?
No. You have to understand your business, which you already do. We can explain it to you. We can't understand it for you, and you don't need to.
What happens to my office manager?
She doesn't lose her job; she gets promoted to the work that matters. The machine takes the data entry and the 400 unread reviews. She takes the customers.
Where does my data live?
With you. Your business brain, your data and your models belong to you, on your own box behind your own firewall when it should be. Passwords, secrets and keys never go to the machine.
How fast do I see a number?
Every automation ships with one: hours back, dollars saved, leads caught, days to cash. The first ones, lead answering and invoicing, usually show up on the next month's statement. If it can't be measured, we don't build it.
What does it cost?
Less than the hire you were about to make, and less than the leads you lost last month. The real answer comes after we've looked at your business, which is what the meeting is for. You can't not afford it.
Can it answer the phone and the leads at 2 a.m.?
Yes. Every lead, every channel, in seconds, in your voice, with a human taking over the moment it matters. A lead answered at 2 a.m. is a lifetime customer your competitor didn't get.
Does it write our invoices and proposals?
Yes. Proposals the same day, invoices without you, maintenance and membership plans that bill while nobody is calling.
What if it makes a mistake?
A person catches it, because a person decides. AI recommends; it never decides. We ran all of this in our own companies first, which is where the mistakes got made.
Who is AIsle for?
Any business whose owner wants it to run efficiently, wants to spend the day on the work they love, and wants the rest handled. A one-person shop, a ten-person crew or a two-hundred-person firm that wants its own model on its own hardware. Louisville and the region first, the rest of the country by the same system.
Do you work outside Louisville?
Yes. Louisville, Lexington, Southern Indiana and Cincinnati in person; the rest of the country by the same system.
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